You get the behavior that you reward, NOT the behavior that you want. P.S.: Ignoring bad behavior can be construed as reward.

CULTURE is the by-product of CONSISTENT BEHAVIOR (whether is was good or bad behavior)

Keep my words positive: Words become my behaviors. Keep my behaviors positive: Behaviors become my habits. Keep my habits positive: Habits become my values. Keep my values positive: Value become my destiny. – Mahatma Gandhi