It’s not WHAT you do. It’s HOW you do it! (Could this be the best definition of Brand and Branding ever?)

MY WORD IS MY REPUTATION IS MY BRAND

Selling is dead. Stop selling and start building a Brand.

Love + Respect Your Customers! Hire only Passionate Missionaries! Create a Community of Customers! Celebrate Craziness! Be insanely True to the Brand! Sam Hill & Glenn Rifkin, Radical Marketing (e.g., Harley, Virgin, The Dead, HBS, NBA)